At the start of this year I made the decision to delete my old blog, Quirks and Queries. It had been a great six -seven years, I’d had so many fun collaborations, but I felt like I needed a change. My blogging journey sure wasn’t over, but I felt Quirks and Queries no longer fitted with me personally. After all a lot changes from ages 16-23 and I didn’t feel as though the blog gelled with who I was anymore and I was ready for a change. That and I wanted to switch over from Blogger to WordPress and had no idea how to migrate my site, but oh well.
I took a few weeks out for me as my mental health wasn’t great at the time either, as you may’ve seen on my Instagram, but when I started to feel better mid-February I decided to set up a new blog and begin a new blogging venture.
That’s when I decided to set up The Floral Facade, a new blogging project that would merge all my interests in writing, beauty, lifestyle, self care and spirituality into one place. It’s been two months now since I first made my WordPress account and there’s a couple of things I’ve learnt in that time, some things were just solidified to me that I already knew from starting a blog in 2014 and some things that were new to me.
So here’s 4 things I’ve learnt in setting up a new blog:
Building an audience takes time:
I half expected to be getting the same amount of views on The Floral Facade as I did on my old blog because all my social media channels were still the same, but oh how wrong was I?! Building an audience on any website takes time and while having my previous following on Twitter for example has definitely helped with the transition, I’ve still struggled a bit to get my blog on it’s feet, so to speak and I know it may be another year or so before my views are back up to what they used to be on my previous blog.
Every website needs it’s own identity:
This is where website branding comes in, if there’s one thing I’ve learnt it’s that your website needs branding if it’s going to take off and while I’ll always be slightly annoyed that you need to have a business plan on WordPress to be able to install a custom theme, if only I’d known that before I probably would’ve stuck with blogger, having a firm and strong identity for your website is crucial in enabling it to resonate with your readers as being your website.
Pageviews aren’t everything:
I used to be very caught up on how many pageviews I got each day when I was working on my previous project, but I’ve since learnt that engagement is far more important and even though my audience is smaller than it used to be, I now just view it as being more concentrated. I’m receiving a hell of a lot more comments than I ever did on my previous blog, and maybe that’s because commenting on The Floral Facade is much easier than it was on Quirks and Queries, I don’t know, but my readers seem to be more engaged now than they used to. For example, in the six and a half years I was running my old blog I received 700 comments (including replies I sent) whereas The Floral Facade has received over 250 comments from other people in just two months.
Blogging is really what I’m best suited to:
Everyone has their thing in life and it just turns out that blogging is mine. When I went six weeks without having a blog to write, I felt empty and although I needed that time to recuperate and work on getting better, I still felt as though my life had no purpose. Without it, I didn’t feel like me. But having something like The Floral Facade to work on, even if I’m only posting twice a week, makes me feel a whole lot better about myself and I’m hopeful that I’ll keep going with this blog for quite a while. Who knows where it’ll take me?
So those are 4 things I’ve learnt in two months setting up a new blog.
Until next time,